easy to carry (magazine or newspaper), user in control
a strong response, has immediate, but very superficial,
to carry, user in complete control, relies on user's
decision to participate.
more effective than images once the user commits to
to evoke an emotional response quickly and subtly.
powerful enhancement for video and images, but can
easily be misused and produce opposite effect.
engaging. Movement and motion is strong form of communication.
how a combination of media will produce the most powerful
(but not always positive) response.
basic of the senses. Highly effective.
images and familiar sound (i.e. water running) can
be used to invoke positive tactile memories.
most basic sense. Very difficult to suggest.
of media can invoke positive memories, creating very